“Blogging” is odd isn’t it? I get the instructional sites – “Hey I’m learning how to do this – for anyone else that may be interested – here you go, maybe it will help… and here’s a good way to keep a log of my progress”.
All the other “Opinion Columns” are more peculiar. As if there aren’t enough opinions floating around. The opinion sites are generally split into two categories – those that have experience in a specific field and hopefully their opinion is more heavily weighted resulting in a site that almost acts like a public service (unfortunately there is too often the presence of arrogance and/or bias and at the root of said opinion some sort of profit – which makes the whole thing altogether void). Then there are the “other sites” that are more inward focused and who actually reads them, is irrelevant. They’re almost like personal journals published online with the hopes that someone will see it and find relevance within their own story. And if relevance is found even among one other person – well then, now your story is relevant.
Aren’t we all looking to be relevant? A validation if you will of our very own existence. A witty statement, a photo that captures emotion, a public statement of your personal struggles or exhaustion, a selfie… I’m definitely guilty of trying to be witty – I’ve even posted the random professional post with the hopes of the content striking a chord and the reader asking for more info (neither of the 2 people that read my blog had further questions). It’s quite literally adults bragging and arguing about their toys. Every post and article is exactly the same – My company is better than yours because… Check out how our product just got reviewed – we’re the BEST (sorta), here’s my new blog entry detailing the awesomeness of this new solution and let me detail how incredibly boring the minuta about how it works – oh yeah don’t forget I get paid by this company, but my opinions are my own.
Am I the only one that sees the irony and comedy in all of this? (Especially considering I’m blogging about it??).
I’m approaching my 11th year in some sort of IT sales role and our tactics to push a product or sell a service still baffles me. The money spent on training and re-training sales people how to better sell is ridiculous. I was once told that the best sales leaders are those individuals who; “Sell a product that is not needed, within a timeframe that is unattainable, and with a budget that does not exist.”
I’ll let that sink in for a minute…
Every sales organization also has a concept of “accelerating deals” – which ultimately comes down to identifying one primary component and that is urgency. Does your project/initiative have natural urgency? If not – urgency is manufactured. If urgency is manufactured – that statement above becomes quite real even within organizations who may have the best of intentions.
The next few months I will be blogging about the typical sales process and how relationships are exploited for revenue. I find it ironic that I can open an app, search for homes anywhere in the US, with very detailed filters and see how much the last person paid for it, property taxes, and local comps within minutes – or even setup several XaaS instances by simply swiping a credit card – yet if I need to modernize my Data Center its more closely related to walking into a used car dealership in 1982… except with a lot more schmoozing… But the net result is the same,
Sell you a product with the most margin, with the least amount of work, and convince the buyer that they made out.